The area now known as Xintiandi was one of the poorest in Shanghai before Hong Kong-based property developers Shui On Group and American architect Ben Wood rejuvenated the area by razing it to the ground and rebuilding with a design generally reflecting the shikumen-style lane houses originally built on the site. 

The well-polished end result of the rebuild is a trendy place to eat and drink – one that is often crowded with tourists as Xintiandi is a stop on every city bus tour. For those tourists, there are the requisite luxury shops being worn like earrings by the area itself, though don’t expect to see the trappings of other public tourist areas such as the Bund with its hawkers and pick pockets. Between tourist buses, the main square is relaxed and retains the charm of its architecture – as well as 24-hour private security on site.

Xintiandi is now lauded as a model of cultural preservation and in many ways can be seen as a pioneer in creating a viable business model that does not include high-rise buildings. The lack of genuine authenticity leads to a level of derision regarding the area by some expats and locals alike. It’s true that nearby Tianzifang is much more authentic but also a stop on the tour bus circuit so even more crowded given the narrow lanes and alleys of the original houses.

Strictly speaking, Xinatiandi is a two block area with a boundary formed by Huaihai Lu to the north, Fuxing Lu to the south, Huangpi Lu to the west and Xizang Lu to the east. The area surrounding the development has economically evolved into a boutique shopping and dining area as well.

Though distinct in its own right, Xintiandi still offers some wonderful French Concession-style housing options in addition to the Luxury serviced apartments that have sprung up on the periphery. These apartments have helped make Xintiandi one of the more desirable addresses in the city. Proximity to Fuxing Park and the heart of the city mean that everything is nearby.